Health & Ingredients
Cleaner ingredients.
Cleaner outcomes.
Every Green Turn product is built around a simple rule — what we leave out matters as much as what we put in. Here's exactly what's in our formulas, and what we'll never include.
The labels you can't read are the ones that hurt you.
Mainstream cleaning and personal care products hide behind catch-all words like "fragrance" and "preservatives" — terms that legally cover hundreds of compounds, including endocrine disruptors, allergens, and substances linked to skin conditions like eczema and contact dermatitis.
The result: chemicals on your skin, in your home's air, and in your water systems — long after you've finished cleaning.
What's never in our formulas
Never in our formulas.
Ten ingredients you'll find on most supermarket shelves — and zero of them in any Green Turn product.
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Parabens
Common preservatives linked to hormone disruption.
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Phthalates
Endocrine-disrupting plasticizers — often hidden in "fragrance."
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SLS & SLES (sulfates)
Harsh foaming agents that strip and irritate skin.
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Optical brighteners
Synthetic dyes that stay in fabric and leach into waterways.
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Synthetic fragrance
A vague label that can hide hundreds of undisclosed compounds.
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Artificial dyes
Purely cosmetic, frequently allergenic.
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Chlorine bleach
Corrosive — degrades indoor air and surfaces alike.
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Ammonia
Irritates lungs, eyes, and sensitive skin.
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Phosphates
Pollute waterways and disrupt freshwater ecosystems.
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Quats (quaternary ammonium)
Surface disinfectants linked to respiratory issues.
What we do use
Always in our formulas.
Plant-based, food-grade, biodegradable. Every ingredient earns its place.
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Plant-based cleaners
Decyl Glucoside, Coco-Glucoside — gentle surfactants from coconut and corn.
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Plant-based enzymes
Amylase, lipase, protease — break down proteins, fats, and starches naturally.
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Natural pH neutralizers
Citric acid, sodium citrate — balance formulas for skin and surfaces.
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Natural preservatives
Tocopherol (Vitamin E), potassium sorbate — food-grade stability without parabens.
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Vegetable glycerin
Plant-based humectant that softens skin and disperses ingredients.
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Natural essential oils
Clean scent without synthetic perfume — no hidden compounds.
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Purified water
The honest base of every formula.
The reframe
It was never about
the bottle.
Brands have spent decades selling you "eco-friendly" packaging — glass, aluminum, refillable, recyclable — while quietly keeping the same parabens, sulfates, and synthetic fragrance inside.
The bottle is the easy story. The formula is the one that touches your skin, fills your home's air, and ends up in your water.
We don't sell better bottles. We sell what should have been inside them all along — and we refill it, again and again.
Designed for sensitive homes
Made for the most sensitive members of your home.
Sensitive skin
Hypoallergenic, dye-free, fragrance-light. Made for eczema-prone households.
Babies & toddlers
Gentle enough for the youngest skin. No harsh detergents or synthetic fragrance.
Pets
Plant-based formulas safe around dogs and cats — including allergy-prone pets.
Pregnancy
Free from endocrine-disrupting compounds parents are advised to avoid.
Backed by science. Built on integrity.
Formulated by a 40-year carbon-neutral lab.
Green Turn formulas are made by Pure & Gentle, a family-owned manufacturer in the Hill Country of Seguin, Texas, producing plant-based, biodegradable formulas since 1983 in their carbon-neutral facility.
To date, Pure & Gentle has saved the equivalent of nearly 7 million plastic water bottles worth of waste through concentrated, refillable formulas.
Their credentials
- · EPA-verified Climate Leader
- · Champion Safer Detergent Stewardship Award
- · Leaping Bunny® cruelty-free certified
- · 100% biodegradable formulas
- · Made in USA · Carbon-neutral facility
Cleaner is the new clean.
Honest formulas. Beautiful glass. Refilled forever.
Browse the catalog or start with our Complete Home Starter Kit — seven essentials at a starter price.